THAI-DANISH MILK
PURITY OF WHITE 2017
Thai-Denmark milk is a product of the Dairy Farming Promotion Organization of Thailand, DPO. The organization's aim is promoting better health for Thai citizen by making milk accessible to everybody, especially the children and the seniors.
Thai-Denmark's visual identity is recognized by two red cows for a couple of generation. The selling point of the milk is it is made from 100% fresh milk without any powdered milk which conserves the best quality for the better health. On the other hands, the old visual identity didn't fit their target. Moreover, it couldn't communicate the subjective value between the brand and the customer.
